Google is preparing to release four Pixel 10 models later this year, with a launch expected in the fourth quarter. The new lineup will include the company’s latest custom chip, the Tensor G5, which will be mass-produced by TSMC using its second-generation 3nm process. The switch to TSMC marks a major change for Google, moving away from Samsung’s foundries for the first time since it started designing its own processors.
Despite the hardware and production updates, early pricing information suggests Google will not raise prices for the European market. According to details shared by Roland Quandt of WinFuture, the standard Pixel 10 will start at €899 for the 128GB version. The 256GB model will cost €999.
The Pixel 10 Pro, aimed at users seeking higher-end features, will start at €1,099 for the 128GB variant. Google will offer the Pro model in four storage configurations, with capacities reaching up to 1TB. At the top of the lineup, the Pixel 10 Pro Fold will be Google’s most expensive device to date. The foldable phone is expected to start at €1,899 for the 256GB version, while the 1TB model will carry a price tag of €2,289.
Alongside the smartphones, Google will introduce the Pixel Buds 2a, the successor to the Pixel Buds A-Series. The wireless earbuds are expected to retail at €149 in Europe. While specifications have not been disclosed, the new model is likely to offer updates to audio performance and battery efficiency.
Google’s decision to hold pricing steady comes as the company adopts a more advanced manufacturing process for its processors. TSMC’s second-generation 3nm technology is regarded as one of the most efficient in the industry, but higher production costs were anticipated. The pricing strategy suggests Google aims to remain competitive in a market where other Android manufacturers continue to introduce flagship devices at similar price points.
For consumers seeking more affordable options, Google’s current-generation Pixel 9 series continues to be discounted. The base Pixel 9 is available for $599 on Amazon, while the Pixel 9 Pro and Pixel 9 Pro XL are listed at $799 and $939, respectively. The foldable Pixel 9 Pro Fold has also dropped in price, now selling for $1,449.
Google is expected to officially announce the Pixel 10 series and Pixel Buds 2a during its annual hardware event, which typically takes place in October. Availability in other markets, including the United States and Asia, has not been confirmed, and regional pricing may vary.
Source: Roland Quandt, Wccftech
