AMD is expanding its reach in the Chinese prebuilt desktop market, launching a series of high-performance systems featuring the new Ryzen 7 9800X3D processor. This lineup marks a notable shift, with AMD selling these computers directly through its official store on JD.com, one of China’s largest e-commerce platforms, rather than relying on third-party computer manufacturers. This approach provides AMD with a direct channel to showcase the capabilities of its latest processor while ensuring customers have access to optimized configurations designed to maximize performance.
The new Ryzen 7 9800X3D, a high-end 8-core processor, will officially launch on November 7 with a price tag of $479. These desktops, built around the processor’s performance, are expected to cater to gamers and content creators looking for a powerful yet cost-effective option in the market. AMD has collaborated with prominent hardware brands to develop these systems, creating a cohesive package that brings together advanced cooling solutions, robust memory configurations, and a mix of AMD and NVIDIA graphics cards, offering consumers flexibility in performance and price.
Key Specifications and Partnerships
To create these prebuilt systems, AMD partnered with several established component manufacturers. ASUS, a key partner, supplies both motherboards and select graphics cards. Most configurations feature the ASUS TUF Gaming B650M-Plus motherboard, known for its durability and gaming-focused performance features. However, one variant includes the ASUS Prime X670E-Pro motherboard, a more premium option, paired with a larger 2 TB storage drive.
Cooling is handled by G.Skill, which provides its 360 mm Frozen Infinity AIO liquid cooling system. This cooling solution is essential for managing the high-performance demands of the Ryzen 7 9800X3D, particularly under heavy gaming or multitasking workloads. For the chassis, AMD enlisted LOONGTR, which designed cases that reflect the Ryzen branding and aesthetic. Each desktop is also equipped with 32 GB of DDR5-6000 memory to handle intensive applications smoothly, ensuring that users experience minimal lag or performance drops during usage.
Configuration and Pricing Options
AMD is offering seven different configurations, giving users a range of options that cater to various performance needs and budgets. Entry-level models, priced around $1,000, come without a discrete graphics card, allowing users to install their preferred GPU. For those seeking an all-in-one solution, high-end configurations with AMD’s RX 7900 XTX or NVIDIA’s latest RTX 4070 Super and RTX 4070 Ti Super cards are also available. These top-tier options, priced up to $2,100, provide competitive graphics performance, suitable for gaming at higher resolutions or handling graphics-intensive workloads.
The systems will launch on November 7, aligning with the release of the Ryzen 7 9800X3D processor. This timing is set to capitalize on the upcoming Singles’ Day on November 11, one of China’s largest shopping events, during which consumers often seek out deals on new electronics and hardware.
Below is a summary of AMD’s prebuilt configurations:
Configuration | Motherboard | Graphics Card | Memory | Storage | Price |
---|---|---|---|---|---|
Entry-Level | ASUS TUF Gaming B650M-Plus | None | 32GB DDR5-6000 | 1 TB | $1,000 |
Mid-Tier | ASUS TUF Gaming B650M-Plus | NVIDIA RTX 4070 Super | 32GB DDR5-6000 | 1 TB | Approx. $1,500 |
Upper Mid-Tier | ASUS TUF Gaming B650M-Plus | NVIDIA RTX 4070 Ti Super | 32GB DDR5-6000 | 1 TB | Approx. $1,800 |
High-End | ASUS TUF Gaming B650M-Plus | AMD RX 7900 XTX | 32GB DDR5-6000 | 1 TB | $2,000 |
Premium | ASUS Prime X670E-Pro | AMD RX 7900 XTX | 32GB DDR5-6000 | 2 TB | $2,100 |
AMD’s Growing Presence in the Chinese Prebuilt Market
This series of prebuilt desktops follows AMD’s previous success in China’s market, where the company already offers systems featuring various Ryzen processors and a range of AMD Radeon graphics cards, including the RX 6750 GRE, a model available exclusively in China. By assembling these desktops with carefully selected, high-performance components, AMD is positioned to appeal to a broad base of users from gamers to professional creators who require a balance of cost and capability.
AMD’s direct involvement in building and selling these systems showcases its commitment to the prebuilt desktop market, reflecting an effort to provide quality systems tailored to the Chinese consumer market’s preferences and demands. The addition of NVIDIA graphics card options in certain models is a strategic choice, as it caters to consumers loyal to both AMD and NVIDIA GPUs, further broadening the appeal of these systems.
Availability and Market Timing
The desktop series will be available for purchase on JD.com beginning November 7, the same day as the Ryzen 7 9800X3D launch. This strategic release date allows AMD to leverage the hype surrounding Singles’ Day, China’s largest annual shopping festival on November 11, providing an opportunity to boost initial sales and potentially gain a foothold in China’s competitive prebuilt market.
Through this direct-to-consumer approach and curated hardware selection, AMD continues to expand its product ecosystem in China, aligning its offerings with the evolving demands of consumers in one of the world’s largest technology markets.
Source: VideoCardz