Sapphire appears to be preparing another addition to its growing AM5 motherboard lineup. The company has been gradually expanding its presence in the motherboard market over the past few years, with most earlier releases focused on the Chinese hardware segment. That strategy shifted in mid-September when Sapphire announced a wider global rollout for its NITRO+, PULSE, and standard motherboard series. Now, a new model—the PURE X870A—has surfaced through an early leak, hinting at the company’s continued push into international markets.
The latest development comes from promotional renders shared online by hardware leaker momomo_us. These images appeared on social media without accompanying specifications or commentary but looked consistent with Sapphire’s official marketing style. Reports indicate that the visuals may have been sourced from a prematurely published listing on a French online retailer’s site. Before the page was removed, the board was shown with an “out of stock” tag and a price of €279. Although the listing did not include a feature breakdown, the presence of official-looking product shots suggests that the launch cycle for the PURE X870A may already be underway.
Up to this point, Sapphire’s AM5 efforts have centered around B650 and B850 chipsets, including the PURE B850A WIFI 7 model released earlier this year. The appearance of an X870-class product suggests Sapphire is expanding into a higher tier of AMD’s desktop platform. The leaked images show a more robust design with extended armor sections aligned with the PURE series aesthetic. The combination of white, silver, and gray elements matches the visual theme used in Sapphire’s PURE Radeon RX 9070 XT graphics cards, offering PC builders an option to maintain a unified look across components.
Sapphire has traditionally been recognized for its graphics card business, with the PURE, NITRO+, and PULSE product families being long-standing parts of its GPU catalog. The move into motherboards using the same branding indicates a broader hardware strategy aimed at delivering a consistent design language across multiple product categories. This also supports the growing trend of GPU manufacturers expanding their portfolios to cover system-level products.
The timing of the leak aligns with a recent uptick in early retail listings across the hardware industry, often appearing shortly before official announcements. Given that the PURE X870A already has pricing information and promotional renders circulating, an official reveal may not be far off. For now, key details such as VRM configuration, connectivity options, storage support, and included networking capabilities remain unknown. Enthusiasts and motherboard analysts are closely monitoring retailer sites and certification databases for additional information.
As Sapphire prepares to strengthen its global motherboard presence, the emergence of the PURE X870A highlights the company’s intention to compete across a wider range of AMD chipset tiers. More concrete details are expected once Sapphire formally introduces the new model to international markets.
