GuliKit has officially offered the first look at its upcoming ES MAX Controller, confirming that the new gaming controller will launch this August. While the company has not shared a complete specification sheet, its latest teaser introduces one of the controller’s key features: integrated angle-sensing TMR analog sticks.
The teaser image showcases a familiar controller layout alongside a clean industrial design, suggesting that GuliKit is preparing another premium controller aimed at PC and console gamers. More technical information is expected closer to launch, but the first announcement already highlights what could become the controller’s main selling point.
The biggest announcement is the inclusion of integrated angle-sensing Tunnel Magnetoresistance (TMR) analog sticks.
TMR technology has recently started appearing in premium gaming peripherals as manufacturers look beyond conventional potentiometer-based sticks. Like Hall Effect sensors, TMR technology relies on magnetic sensing rather than physical contact, helping reduce component wear while improving long-term reliability.
According to GuliKit, the ES MAX uses integrated angle-sensing TMR sticks, which are expected to provide:
- Higher input precision
- Smooth analog movement
- Improved consistency
- Better durability compared to traditional analog modules
- Reduced chances of stick drift over time
Although GuliKit has not released detailed performance figures, the company appears to be positioning the ES MAX as its next-generation controller for players looking for reliable and accurate analog input.
The teaser also provides a closer look at the controller’s exterior.

The ES MAX adopts a layout similar to many modern gaming controllers, featuring offset analog sticks, a standard ABXY button arrangement, a redesigned D-pad, and ergonomically shaped grips.
From the promotional image, the controller appears to feature:
- Offset analog stick layout
- Integrated angle-sensing TMR thumbsticks
- Ergonomic grip design
- Wireless form factor
- Modern matte black finish
- Updated GuliKit branding
The rear view shown in the teaser suggests a comfortable grip profile, although additional hardware features remain unconfirmed.
At this stage, GuliKit has only confirmed the product name, its August launch window, and the use of integrated angle-sensing TMR sticks.
Several important details are still unknown, including:
- Platform compatibility
- Wireless connectivity options
- Battery capacity
- Charging interface
- Trigger technology
- Programmable buttons
- Motion controls
- Software customization
- Retail pricing
Considering GuliKit’s previous controller lineup, additional announcements are expected before the official release. The premium controller segment continues to grow as manufacturers increasingly focus on durability, low latency, and improved analog accuracy.
Hall Effect sticks have become more common over the past few years, while TMR technology is beginning to attract attention for offering another magnetic sensing solution designed to deliver smooth and reliable analog performance.
With the ES MAX, GuliKit appears ready to expand its portfolio by introducing another controller built around magnetic sensing technology while maintaining a familiar controller design.
